performance-tracking

PERFORMANCE TRACKING

Know Exactly Which Marketing Books Your Consultations

Most firms can tell you what they spent last month. Far fewer can tell you which campaign produced the consultations that filled the calendar, or which ad made the phone ring. We implement tracking that connects every dollar of spend to booked consultations and inbound calls, across every channel you run.

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Phone Calls Attributed

Most legal inquiries arrive by phone. Yours get traced back to the campaign, keyword, or ad that produced the call.

Every Channel, One Source Of Truth

Google, Meta, LinkedIn, and TikTok reporting into the same place, so you can compare them on the same terms.

Reporting That Reaches You

A monthly review of which campaigns produced consultations and what it cost, written for a partner rather than an analyst.

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Stop Guessing Which Marketing Books Your Consultations

Most legal marketing reports end at leads. That leaves the most expensive question unanswered: which spend actually produced consultations. The difference between those two numbers is where budgets quietly disappear.

WHAT MOST FIRMS SEE

Reporting That Stops Short

The numbers look complete until someone asks a follow-up question. Then it becomes clear the report describes activity, not outcomes.

Cost per lead, not cost per consultation. A channel with cheap inquiries and no booked calls is your most expensive channel.
Phone calls counted, not attributed. Most legal inquiries arrive by phone, and most reporting cannot say which campaign produced them.
Credit given to the last click. The ad that started the process gets nothing, so you cut the campaign that was actually working.
Each platform reporting its own version. Google and Meta both claim the same conversion, and neither number reconciles.
Nobody watching it. Tracking breaks quietly, and the report keeps arriving as if nothing changed.

WHAT YOU SEE WITH FOX STANDARD

Reporting That Ends At Booked Consultations

Every number traces back to the campaign that produced it. When you decide where next quarter's budget goes, you are working from evidence rather than instinct.

Cost per booked consultation. By campaign, so you fund what fills the calendar instead of what fills a lead list.
Calls traced to source. The campaign, keyword, or ad that produced each inquiry, not just a call count.
The full journey, not the last click. Every touchpoint before a booking, so credit lands where it was earned.
One set of numbers across every channel. Google, Meta, LinkedIn, and TikTok measured on the same terms.
Reporting that answers the question. Which campaigns produced consultations, and what each one cost.

The Framework Behind Every Consultation You Can Trace

Four stages that take your firm from partial visibility to knowing exactly which marketing fills your calendar. We handle the implementation, and we keep it accurate month after month.

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Measurement Audit

WHAT IS TRACKED · WHAT IS MISSING · WHAT IS WRONG

We map every route an inquiry can take into your firm, from search click to phone call to form submission, and find where the measurement breaks. Most firms discover that a meaningful share of their inquiries has never been attributed to anything at all.

Tracking Implementation

SERVER‒SIDE · CONSENT COMPLIANT · EVERY CHANNEL

We deploy tracking that survives browser restrictions and consent requirements, then feed accurate conversion data back to Google, Meta, LinkedIn, and TikTok. Your campaigns optimise on real results instead of a partial picture, and consent is handled properly rather than worked around.

Call Attribution

PHONE INQUIRIES · SOURCE TRACKING · CALL RECORDS

Legal intake happens on the phone. We connect every call back to the campaign, keyword, or ad that produced it, so the largest share of your inquiries stops being invisible in your reporting.

Reporting And Ongoing Management

LIVE DASHBOARD · FULL JOURNEY · MONTHLY REVIEW

A dashboard with your own login, showing which channel and campaign produced each consultation and where inquiries drop off before booking. Every touchpoint counts, not just the last click. We review accuracy monthly, because tracking degrades when platforms change and pages get edited.

WHY THE NUMBERS BREAK

The Ad Platforms Are Optimising On Half Your Data

Browser-based tracking loses a large share of conversions to ad blockers, iOS restrictions, and browser privacy settings. The platform never learns which clicks became real consultations, so it optimises toward the cheapest form fills it can find. You are not just missing numbers. You are paying to be pointed in the wrong direction.

Google Ads

The standard tag gets blocked before it fires, and without properly configured consent handling Google receives incomplete data or none at all. Fewer conversions get recognised, so campaigns optimise against a partial picture. We implement server-side tracking with Enhanced Conversions and Consent Mode v2 configured correctly, so Google sees the full result and bids toward the searches that actually produce consultations.

Meta Ads

LinkedIn Ads

The Insight Tag alone loses a large share of conversions to ad blockers and browser privacy settings, and at LinkedIn click prices a misjudged campaign gets expensive fast. We send conversions server-side through the LinkedIn Conversions API, so you can see which ad produced the inquiry regardless of how many touchpoints came in between, and LinkedIn optimises toward the audiences that actually book.

TikTok Ads

Stop Paying To Be Pointed The Wrong Direction

Every month on incomplete data is a month of the algorithm learning the wrong lesson about who your clients are.

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Consent Handled Properly

Compliant tracking rather than tracking that works around consent. The data holds up, and so does the setup.

Every Touchpoint Counts

Not just the first click or the last. The full path a client took before they booked, so you stop cutting campaigns that were working.

Analyst‒Level Reporting Without Building A Team

Doing this properly in-house means someone who understands server-side tracking, consent requirements, call attribution, and four separate ad platforms. Most firms do not have that person, and it is an expensive role to create for one job. You get the capability without the headcount.

WHAT CHANGES FIRST

Within the first month you see which campaigns produce consultations and which produce noise. Most firms find at least one line item they were funding for no return.

WHAT YOUR PLATFORMS LEARN

Once complete conversion data flows back, the algorithms stop chasing cheap form fills and start finding people who resemble your actual clients.

WHAT YOUR TEAM DOES DIFFERENTLY

Nothing. No new role, no tooling to evaluate, no change to how your staff handles intake. The measurement sits behind the process they already run.

"Most firms are not badly run. They just cannot see where the money went."

Albert has spent over fifteen years in performance marketing, managing multi-million-dollar advertising budgets and building the systems that measure them. He has supported law firms across the US and the pattern repeats everywhere: good lawyers, real demand, and no reliable way to tell which marketing is producing it.

Reporting that ends at leads is not reporting. It is a summary of activity. The work here is making the numbers specific enough that a managing partner can decide where next quarter's budget goes without guessing.

Albert Saro

Owner of Fox Standard

REPORTING

You Should Not Have To Ask How Things Are Going

Most firms find out something was broken a month after it broke, usually because someone finally thought to ask. We monitor the tracking continuously and report without being prompted, so the first time you hear about a problem is when it has already been fixed.

Monthly Review, Not A Data Dump

Which campaigns produced consultations, what each one cost, what changed since last month, and what we are doing about it. Numbers with a recommendation attached.

We Find Problems Before You Do

Tracking degrades when platforms update and pages get edited. We check accuracy on a schedule rather than assuming it holds, and tell you what needed fixing.

Written For A Managing Partner

Cost per consultation, sources, and where inquiries came from. The figures that decide budget, not forty metrics nobody reads.

Straight Answers On Request

Ask what a campaign produced last quarter and you get the number, not a scheduling email.

Reviewed monthly, watched continuously.

What Firms Ask Before They Start

The questions that come up on nearly every intro call, answered directly.

We already have Google Analytics. Is this not the same thing?

Our current agency already sends reports.

Do we need to hire anyone or change our systems?

How long before we can see something?

Will this create work for our intake team?

Which advertising platforms does this cover?

Can you tell us which practice areas the inquiries came from?

What if our website was built by someone else?

What do you need from us to get started?

How much does this cost?

Pricing depends on the scope of work, the number of channels you run, and your monthly ad spend, since the reporting infrastructure scales with volume. We do not publish pricing because we do not sell standardized packages. There is a one-time setup and a monthly fee after that, and we discuss specific numbers openly on the intro call once we understand what your firm actually needs, so you have full clarity before any decision.

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Albert Saro

Business Owner